Walmart Stock Dips Amid Plan to Remove Synthetic Additives from Store Brands
Walmart shares fell nearly 2% in early trading after the retailer announced plans to eliminate synthetic food dyes and select preservatives from its private-label products by January 2027. The initiative targets ingredients like titanium dioxide and azodicarbonamide across brands including Great Value and Bettergoods.
The MOVE responds to growing consumer demand for simpler ingredients, with over half of Walmart shoppers now checking product labels. "The customer is just getting louder and louder on this," said a company representative, noting the changes will affect items from sports drinks to cake frosting while maintaining price stability.